Its for a brand new license without branding
Currently you can only purcahse barnd free at time of buying the license. After that, I have to manually add the brand free option (which is totally dooable, just a small PITA). There isnt a notification of branding free on the download page (which is a good suggestion) - however when you download and install, there wont be any branding on it
Ill refund you the difference and cancel the earlier license for you today so you are only left with a brand free renewal